The monthly traffic graph has taken its first dip. I always knew this would happen, I just didn’t know when. Technically it hasn’t happened yet, as this is still June, but barring a surprise re-tweet by Jesus, we won’t be hitting our mark. As of press time the margin is small, no more than 1,600 people. If I really sat down to think about it, I might even know 1,600 people, but that still wouldn’t help. In a place with so many options, keeping someone’s attention online is near impossible. I used to just expect this loyalty, but now I know it must be earned.
If I’m going to sit here and ask people to read our articles, let alone devote hours of their time to my cause for no compensation, I have to be strongest of all. When we first started I could barely tear myself away from the computer, but lately I’ve taken any excuse I can get. Now don’t get me wrong, I will love this site until the day it dies. I just got lazy enough to slow our momentum. For months my body has burned with the upward climb of progress, but recently it decided to take a nap. I still don’t feel rested — probably never will — but it’s time to wake up nonetheless. Starting this week, I’m putting a plan in motion to bring us to a whole new level. It may not guarantee our place in the promised land of success, but it will make us a lot harder to forget.
This city may still be divided into tunnels of reality, but every once in a while certain bubbles span them all. We may not know each other, but we share common experiences. Every day hundreds of people talk to the same pizza guy, share the same train car and read the same articles, yet never meet. If we can tap into this bubble and make everyone realize just how connected their lives really are, I know Realcity has a chance. This September, to mark the anniversary of our launch, we’re debuting a new approach to the online magazine concept. We’ll be bringing you our first monthly issue about the one thing every New Yorker has in common — the subway. If enough people read and enjoy it then our numbers will resume their climb. If not, no one can say it wasn’t an honest shot.